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We believe that Google will continue on to maneuver clear of exterior signals like backlinks and move much more in the direction of user expertise indicators. This seems to have presently been completed with YouTube: movies was once ranked depending on thumbs up, check out count and remarks.
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“Additionally, click on details (the website backlinks on which a person actually clicks) is very important for assessing the standard of the search results web page. As Google’s former Main of look for quality Udi Manber testified:
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